Home/Services/Brand Identity

A brand your customers remember — and trust.

Your brand is more than a logo. We craft complete, strategic brand identities — from the visual language to the tone of voice — that build recognition, trust, and a lasting emotional connection with your audience.

What We Offer

Everything you need, nothing you don't.

Logo Design

Original, memorable mark design — wordmarks, symbols, and combination marks — crafted to work across every format and scale.

Colour System

A strategic palette with primary, secondary, and neutral tones — defined for digital, print, and environmental applications.

Typography

Carefully chosen typefaces and a clear hierarchy that gives your brand a consistent, recognisable voice across all touchpoints.

Brand Guidelines

A comprehensive brand book covering logo usage, colour codes, typography rules, photography style, and tone of voice.

Visual Language

Iconography, illustration style, pattern systems, and graphic elements that create a cohesive visual world around your brand.

Brand Application

Business cards, letterheads, social media templates, email signatures — your identity applied beautifully across every touchpoint.

Why Logic Layer

Results that speak for themselves.

3

Weeks to Full Brand Delivery

Fast without cutting corners — our proven process keeps things moving.

100%

Original Work, Every Time

No stock logos or recycled concepts. Everything is designed from scratch.

50+

Brands Crafted & Launched

For UK businesses across every industry.

How We Work

Our proven process.

01

Brand Discovery

We dig into your business, values, target audience, and competitors to define a clear strategic position for your brand.

02

Concept Development

Multiple distinct creative directions — each with rationale — so you can choose the vision that resonates most.

03

Refinement

Your chosen direction is refined and perfected based on your feedback — until every element is exactly right.

04

Delivery & Handover

Final files in all formats (SVG, PNG, PDF), brand guidelines document, and a full handover session with your team.

Tools & Technologies We Use

FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignFonts.comPantoneCoolorsBrand.ai